President Barack Obama on Monday belatedly joined more than a billion other Facebook users, launching his own personal page for the first time, AFP reported.

It is unknown whether the President was motivated by Prime Minister Binyamin Netanyahu, with whom he met Monday and who uses social networking on a regular basis.

The President’s first post was used to encourage action against climate change, the news agency noted.

Extending efforts to use modern communications to reach younger and more diverse audiences, the White House posted a video of Obama walking around the South Lawn of the White House.

“I hope you’ll think of this as a place where we can have real conversations about the most important issues facing our country,” read a teaser for the video.

The footage shows Obama talking about his “backyard” for the last seven years, which has been known to host a fox, a hawk and many of Washington’s omnipresent squirrels.

“There are a lot of critters out here,” said Obama in the video, meant to urge support for tackling climate change.

Six months ago, Obama launched his own Twitter feed for the first time, using the handle @POTUS (President Of The United States).

The president has another official feed, @BarackObama, run by Organizing for Action staff, which was launched in 2007 and has 59.3 million followers. The president initials tweets he writes himself with the letters BO.