IDF Campaign Aims at Preventing Soldier Abductions
May 7, 2012
The Israel Defense Forces launched a new campaign on Sunday aimed at urging soldiers to refrain from hitchhiking, in an effort to prevent abductions.
Billboards with the campaign’s slogan, “Don’t catch a hike. The hike might catch you,” [the Hebrew expression for hitchhiking is “litpos tremp” literally “catching a hike”, ed.] will appear at military bases, on trains, buses and main roads. The campaign will last for the next two weeks and will be re-launched again in a month and a half. It is intended to reach all IDF soldiers, combat and non-combat, as well as their families.
The IDF set up a website for the campaign, featuring a movie of a kidnapped soldier reading his abductors’ demands to release all of the “freedom fighters” in Israeli prisons.
The soldier is last seen saying, “Sorry, mother.”
“This campaign is the first in many years that we are leading in this area. The goal of the campaign is to inspire changes to the travel habits of soldiers, by having them understand the risk directly and from their families,” explained IDF Spokesperson, Brigadier General Yoav Mordechai.
“The main channels being used are New Media outlets, with the understanding that these are the main outlets that soldiers and the public use,” he added. “The campaign will be focused on the IDF’s official website and on the IDF’s official Facebook and Twitter accounts.”
Similar posts
-
The Amazing Country of Israel
September 15, 2023Introduction Nestled in the heart of the Middle East, Israel is a nation with a remarkable histo...
-
Israel Safeguards The World From Terror Attacks
August 23, 2023Introduction In an era where terrorism poses a significant threat to global security, Israel sta...
-
Israel Helps The World With Water Recycling
August 10, 2023Introduction In a world grappling with the challenges of water scarcity and resource management,...
-
Israel's Remarkable Female Soldiers
July 26, 2023Introduction When we think of the Israeli military, we often conjure up images of well-trained s...
-
About Gal Gadot's Cleopatra Movie
July 18, 2023By Katy Rath Gal Gadot's new Cleopatra movie has been steeped in both anticipation and controver...
-
Israel Empowers The World Through Innovation
July 10, 2023BY: SOLVE ISRAEL'S PROBLEMS Introduction:In recent years, Israel has emerged as a global powerho...
-
The Jerusalem Embassy, 5 Years Later
May 22, 2023By Nikki Haley On May 14, 2018, something incredible happened. The United States...
-
Israel's Fauda Top TV Show in Arab Countries
February 1, 2023Even some Arab countries without diplomatic relations with Israel are hooked on the action-packed d...
